This article is brought to you by Scott Friedman, Co-Author of  Now What Do I Say?, a collection of over 425+ objection handlers from top agents.  For more information  you can email info@yourethedifference.com or go to www.YoureTheDifference.com

So, you have an expired seller on the phone and they tell you they’re going to re-list with the same agent. 

Or, they tell you they want you to cut your commission in order for them to list with you. Or, perhaps you’re in their living room and they want to list at a price much higher than you’ve recommended.  Or, they just want to think about it, so they’ll call you on Monday.

Or, a buyer calls up on your sign and says they just want the price.  Or, they want you to work with them and if they find something they like, then they’ll talk to a mortgage person.  Or, worse yet, they have a home to sell but won’t put it on the market until after they find the home they want to buy.

Now what…

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Since LeadSenders is a tool that helps agents make more money by prospecting Expireds, we constantly receive requests for “what else do you recommend?”.   To complement your calling, we highly suggest you follow up the phone call with marketing materials. Plus, studies have proven that when a prospect receives a letter/flyer/postcard after your initial contact, the closure rate is much higher!

BrokersHelper.com is Web Based Marketing software for Real Estate Agents. Because the system is all inclusive, Realtors no longer need to be a member of 5 or more services to get what is offered in the BrokersHelper.com bundle. The system integrates all of your marketing with its contact management system.

Finally theres one system that performs your day to day marketing and follow up.  The software doesn’t TELL you what to do and when to do it, IT actually DOES IT FOR YOU!
This product was developed by an agent for agents.  There’s no contracts, no set up fees, and it’s affordable.  For only $49.95 a month agents have access to the following:

• Agent Websites & Domain Names
• Unlimited Property Specific Websites
• Stealth Lead generation sites
• Email Listing Flyers to other Agents
• Unlimited Email Marketing to your database
• Thousands of E-cards to choose from
• Thousands of Postcard Templates & Campaigns
• Letter Templates & Campaigns
• Promotional Items (mousepads, magnetic white boards, notepads, and folders)
• Real Estate Reports & Newsletters
• Web-based Contact Management System
• NO MINIMUM ORDER on ANY product.
• Material is Available in Spanish

This product is a great way to stay organized, automate your follow up, generate leads, advertise your listings, and brand yourself.

Please visit the website and “Take a Tour” or watch a “Video Product Demonstration” for more information. Sign up for a free 15 day trial today.

So, you’re hopping into your car heading back to the office after an open house.  Suddenly your phone rings and the voice on the other end says, “I saw your name on a sign around the corner and thought I would give you a call… I am in desperate need of an agent with your experience to sell my home”. Your eyes quickly widen and a gleeful grin drapes your face. But no sooner than the call begins, you hear those dreaded words… Short Sale!
At that very moment, your grin succumbs to a grimace while you contemplate how to gracefully decline the homeowner’s request. All the while thinking to yourself, “There is no way I am working with a Short Sale!”

Unfortunately, this scenario is becoming increasingly familiar. Home values have plummeted to an all time low, our nation’s unemployment rate is at an all time high, and homeowner’s have been forced to make difficult decisions…

• Should they continue struggling to pay the mortgage each month?,
• Should they let the bank foreclose on the home?,
• Or should they try and get out now to maintain some semblance of a decent credit rating?

These tough economic conditions have not only been hard on the homeowner’s, but they have been equally difficult for the Real Estate Agents involved. Agents that refuse to represent Short Sales may have come to the realization that the “good deals” along with the commission checks they produce are few and far between. But, there is hope!

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